RESUME

10/2015 - 6/2023
AT&T Pinnacle Innovations Team
Senior Lead Creative Director

At AT&T I was a multifaceted creative talent who wore multiple hats including: creative direction, art production, original creative concepts, product display design, innovation research, visual merchandising specialist, and cross-collaboration brainstorming. I developed original art and graphic elements for multiple technology forward campaigns. I earned a reputation for visual merchandising, value engineering, detail quality control, and technology explorations that evolved the retail landscape. 

Original Design Conception

  • In-house large scale experiences driven by AT&T strategies and initiatives

  • Cross collaboration projects bringing new technology to the marketplace

  • Brand love and loyalty projects including: Turn Up The Love (Pride) and Dream in Black

Original Art Creation

  • Visual merchandising team lead organizing and amplifying product showcases and messaging

  • Generation of printable and executable graphic packages

  • Store placement and customer journey expert

Art Production 

  • Took defined art (IP driven) and adapted to all formats overseeing strict messaging hierarchy

  • Identified substrate and cost savings through innovation and process improvements

  • Graphic package quality control expert for flawless print production output

Innovation Exploration

  • Discovered and explored new technology entry points

  • Offered innovative concept research data during brainstorms generating evolutionary idea exploration 

4/2013 - 9/2015
The Gallery HBA | Hirsch Bedner & Associates
Creative Director

Creative Director in charge cutting-edge design solutions for boutique projects, wayfinding, and lobby “wow” moments for five star hotels and private residences around the world. World-renowned as the number 1 hospitality design firm

Original Art Creator – Way Finding Specialist – Detail & “Wow Moment” Generator

  • Local artist selections and collaborations

  • Large scale art creations and elevated detail expert 

  • Hotel branding packages, in-room ambient art, location signage, way-finding

  • Original detailing at all touch-points specifically themed to original concepts

  • Artist collaborations to suit space, scale, and theme 

  • Immersive original wall art and interior design cohesion

  • Entry experience and guest journey expert

2010 - 2013
HRC | Human Rights Campaign
Creative Director

The HRC Gala event is the premier fundraising event for the entire HRC Atlanta chapter generating funds used for human rights initiatives, campaigns, and philanthropy in metro Atlanta.

Print & Environmental Designer

  • Complete signage, environmental, and gala event design packages for the HRC Atlanta

  • Organize, select, promote, and streamline silent auction, talent. and experience giveaways

  • Direct design of city outdoor promotion package, posters, social, gala signage, and dinner program

2000 - 2003
Miller Zell
Creative Director

Brand relaunch director for Miller Zell responsible for the creative direction of all graphics and fixture design collaborator. Contract coordination with multiple brands for store placements and brand cohesion. 

2D Print Director – Graphics

  • Lead designer and director for creative team (8) art directors and 3 external agencies

  • Launched full store redesign package for major big box retail brand

  • Effectively guided the customer journey with strategic messaging and imagery 

  • Planned product placement and strategically timed installation rollouts

  • Directed (or created) every graphic element - large and small - for thousands of locations

2006 - 2009
IIE | Institute of Industrial Engineers
Creative Director

Design director for IIE chapter of metro Atlanta. Multiple publications, trade shows, and branding overhaul for organization.

Print & Event Director

  • Directed and designed all content for the the Atlanta IIE Chapter

  • Designed and published 2 magazines (monthly and bi-monthly) 

  • Created all trade show collateral for four large conferences. 

  • Developed and oversaw brand identity and website evolution

1992 - 1997
The University of South Carolina | Columbia, SC

Advertising Direction & Graphic Design
Photography • Creative Arts • Journalism